Over in New york the Outdoor Advertising Association of America have launched a campaign ‘Feel the Real’
promoting the many
benefits Out-of-home (OOH) advertising can have, as well as weighing up the facts against online advertising.
This also coincides with recent news that Apple is now allowing Ad blocking technology on its operating systems. As well as online advertisers battling this, Feel the Real Campaign also promote the potential dangers of bots and non-human impressions online adverts may receive.
Bots are essentially online robots, software which run automated tasks over the internet for a variety of reasons. you can easily be tricked into thinking a page view on your website isn’t actually by a human – but instead, a bot.
Knowing this, the ‘Feel the Real’ campaign have strong case to make when promoting Out-of-Home advertising, and have recently took over a vast amount New York outdoor Ad space with an array of OOH mediums, some of which are targeted by name to the advertising agencies and executives who work near by (cheeky, but we like it).
‘Feel the Real’ certainly puts up a strong case, which makes what we do at OPEN certainly more valuable – especially when what we do is Digital Out-of-Home. (DOOH)
We have used this analogy in the past to clients who have used online advertising before, that our mobile outdoor medium is like online advertising – but in the real world.
Geo-targeted, Time of Day and weather are just some of the conditions that determine what messages are played when and using an entire city to essentially engage with most relative audiences for that message.
We’re really liking the ‘feel the real’ campaign in the OPEN office, it certainly worth your time visiting the site here to find out more, whether you work in marketing or not.