Source: Liverpool Echo – 24/04/2015

A Liverpool company has launched new digital advertising boards on the city’s taxis. The initiative was launched in Liverpool this week by Mayor Joe Anderson.

A Liverpool company has launched new digital advertising boards on the city’s taxis.

Open Messenger allows advertisers to tailor their promotional messages on Hackney cabs to real-time conditions, such as local weather, location and time.

Development of Open Messenger began three years ago by Michael Smith, director of Open Magazine, based in the Baltic Triangle.

The initiative was launched in Liverpool this week by Mayor Joe Anderson.

There are now five of the new-look taxis moving around the city, due to increase to 50 by the end of the year.