Source: Click Liverpool – 18/08/2015
In the run-up to Cilla Black’s funeral on Thursday, a fleet of Hackney cabs with HD screens mounted on top will be touring the streets of Liverpool, honouring the tragically lost icon.
Open Messenger, based in Liverpool’s Baltic Triangle, has set aside thousands of advert spaces to pay respect to the Liverpool star. The company provides a taxi rooftop advertising service that gives users the ability to deliver real-time messages to the public via double-sided HD screens. The homage to Cilla will read ‘Cilla Black, 1943-2015’.
Mike Smith, director of Open Messenger said:
‘What we do isn’t just about adverts, it’s about being a mouthpiece for the city. We want to use our platform to honour a local star.
Cilla wasn’t just a singer from Liverpool; she was Liverpool, a vital part of our city’s heritage. Cilla was and always will be a legend in this city and it’s important for us to say goodbye to her properly – the Liverpool way.’
Open Messenger launched in April, with a sixteen-strong fleet of Hackney cabs. In addition to advertising, the screens on the cabs also display football scores, images of missing people and weather forecasts, all in real-time. The cabs provide passengers with complimentary Wi-Fi and phone charging facilities.
Users receive intelligent live feedback on where their advert is being displayed, and can tailor their message at any time to ensure continued relevance. Following the success of the Liverpool debut, additional fleets are set to roll out onto the streets of more UK cities by the end of the year.