Souce: Bdaily – 22/04/2015
Liverpool-based company Open Messenger has launched its advertising taxis today with Mayor Joe Anderson.
It had recently raised a six figure investment to launch across Liverpool, Salford, Cardiff, Sheffield and Southampton, with another five applications pending approval across the country.
Open Messenger is a smart advertising platform that harnesses the visibility and mileage of Hackney taxis and is rolling out across Liverpool and into the fast-lane.
The platform allows advertisers to tailor their promotional messages to real-time conditions such as local weather, location and time, generating content that is truly relevant to the consumer.
The new service, the first outside of London, has been accepted by Liverpool City Council and will have over 50 cars in operation across Liverpool by the end of the year.
Director of Open Messenger, Michael Smith, said: “Liverpool is spearheading digital development in the North and we’re delighted to be launching our smart advertising platform in our home city.
“We’ve seen this advertising medium work exceptionally well in London – it’s now time to unveil it to Liverpool and the rest of the UK.
“We’ve already been approached by a number of household names, all of which are looking to take advantage of this new outdoor medium.
“Hackney cab drivers operating an Open Messenger vehicle will also be incentivised with a supplementary income for carrying this digital platform. We can’t wait to get on the road!”