Source: Liverpool Echo
Sefton Council has teamed up with digital advertiser, Open Messenger, in a bid to get local residents registered to vote.
The authority says thousands of people across Sefton are missing out on the chance to have their voices heard come the next set of local elections and it is hoped that the latest advertising campaign will help remind residents to re-register.
The campaign, a first of its kind for local authorities across the Liverpool city region, will see targeted adverts displayed on full HD screens that are mounted on the top of hackney cabs.
Open Messenger then uses smart geo-targeting technology to ensure that the message is displayed when the taxi enters a specific area or postcode of the borough, such as Netherton or Bootle.
Along with targeted postcodes, the adverts will also be displayed in key areas of the city, including Liverpool city centre.
Cllr Paulette Lapin, Cabinet Member for Regulatory, Compliance and Corporate Services, said: “There is a number of areas of the borough were voter registration numbers are low and we hope that this latest campaign will act as a reminder for residents.
“Not only are you unable to vote if your name is not on the electoral register, but it can also have a massive impact on your credit rating.”
Mike Smith, a director of Open Messenger, said: “We are really pleased to have Sefton Council advertising with Open Messenger and that they saw the potential of our new digital platform.
“We believe the ‘register to vote’ campaign will be a great success and with our ability to geo-target key areas in Sefton with this message we hope to help with a return on investment which is so necessary for local authorities.”
The council says registration takes minutes from a smart phone or computer. Visitwww.gov.uk/register-to-vote where your date of birth and National Insurance Number are required.
Anyone with no internet access can call 0845 140 1049 to register.